Case Study

PROMIMEX Tecnologías

Promimex designs and builds technology and equipment for mineral processing, with operations across Mexico, Chile, Italy, and the US. Their WordPress site was slow, overloaded with plugins, and built entirely on Elementor. We rebuilt it from scratch — faster, cleaner, and structured around custom content types built for how their business actually works.

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About Promimex

Founded in 2014 in Saltillo, Coahuila, Promimex specializes in the design, development, and implementation of technologies and equipment for mineral processing and related industrial sectors. With a multidisciplinary team of engineers and over a decade of experience in mineral beneficiation plants and the chemical industry, Promimex has built an international presence across Mexico, Chile, Italy, and the United States.

From Slow and Overloaded to Fast and Custom-Built

Promimex’s previous site was built entirely on Elementor, weighed down by dozens of plugins accumulated over time — slow load times, an outdated design, and a backend that had become difficult to manage. Instead of patching the existing site, we rebuilt it entirely from scratch: a custom WordPress theme with no page-builder overhead, engineered specifically for speed and long-term maintainability.

Structured Content, Built for a Technical Business

A company like Promimex — with multiple product lines, services, and an international customer base — needed more than a handful of static pages. We designed a custom content structure using Custom Post Types for their customers, products, and services, organized through a purpose-built taxonomy system so their content stays organized and easy to navigate as the catalog grows.

Custom Post Types for Customers, Products, and Services
Custom taxonomy structure to organize complex, interrelated content
Complete rebuild off Elementor — clean, custom-built theme
Built for speed from the ground up, no plugin bloat

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